How digital marketing can help your business during Covid situation
The world is going through a crisis that we have never witnessed before. Nations are undergoing a complete lockdown to save their populace from the COVID-19 pandemic. In this situation, the most affected entities in society are businesses. However, in this age of digitalization, businesses that make the most out of digital mediums can survive and turn this situation to their favor.
The primary among these being social media marketing as people are currently spending more time on social media platforms than anywhere else. So, this is the right time to make the most out of these platforms.
How to use Digital Marketing During This Crisis?
People are going to spend more time online given the situation and you can use this to your advantage by using effective methods to get your business out there. How? Read on to know more:
Now is the ideal time to build a website for your business if you don’t already have one. A website acts as your digital shopfront where your potential customers can visit and explore your offerings.
You need to optimize your website as per SEO guidelines, implement relevant keywords that your target audience will use to search businesses like you, make your site mobile friendly as well as trying every other method that helps you to rank high in popular search engines like Google.
Social Media - The Primary Platform To Target Now:
There is no doubt that social media usage has grown many folds in the past week or two. Due to the abundance of time, people are spending more time on popular social media channels like Facebook, Instagram and even LinkedIn. In order to target social media platforms properly, you need to have a clear understanding of your niche as well as your target audience.
For example, if you have a product or service that is mainly targeted towards young consumers than Instagram and Facebook are the ideal platforms. Targeted paid ads along with relevant and valuable organic marketing is the key to succeed in this genre. If your services/ product is for business customers then LinkedIn is a huge source for potential leads.
Utilize a combination of paid and organic marketing ads to ensure optimum targeting of your entire target audience.
Do not worry as this crisis will pass like anything else but you need to make sure to keep your business afloat until then. Focus on your SMM strategy to get things done and make people aware of your business. And, once this crisis passes, your business will easily stay afloat and would thrive on the marketing that you have done during this period!